Chief Business Development Officer
Lativia Ray-Alston has extensive executive experience across all commercial functions within major Fortune 100 companies. This includes over 25+ years of international experience involving P&L responsibility, worldwide marketing, and sales to capture government and commercial business for some of healthcare’s most successful blockbuster brands. With her unique blend of expertise, she brings an intimate knowledge of global markets, cultures, trends, and competitive requirements to help companies achieve their growth goals through market expansion and scaling internal capabilities.
Specifically, she has held positions that include SVP Marketing and Product Development (Recover Care), VP Global and Strategic Marketing. Other roles include SVP and VP roles at McKesson Corporation and Sanofi-Aventis.
Lativia is a recognized presenter in healthcare industry forums and has often been referenced on topics related to product positioning, branding, and customer retention strategies. She is an honors graduate from Stillman College and Fairleigh Dickinson University, where she holds degrees in business marketing and business management, respectively.